
Real Leaders Don’t Use the Word “Led”
Discover why using the word “led” on your resume can undermine your leadership potential and how to replace it with powerful, specific verbs that showcase your true accomplishments.
If you want a strong resume for your MBA candidacy or job application process, then you absolutely have to pay attention to the content of your resume bullets. Your resume will only demonstrate your full potential if your bullets are written in clear and specific language that crosses industry and function.
Our Resume Protocol High School Test will help you bring all of your bullets up to that important standard, so keep reading for more rules on how to write the best possible MBA resume bullets!
Now that you’ve gotten the skinny on resume formatting (or if you haven’t, you definitely should), it’s time to talk more about the art of the bullet. The strength of a resume bullet depends entirely on the comprehensibility of its content. But that seems pretty obvious, right? The reader (adcom, HR department, recruiter) can only appreciate your amazing achievements and career goals if they can grasp what the heck you’re actually talking about.
Let’s say you’re an engineer and you’re looking to transition to a role in finance. Does your future employer care about all the different computer programming languages you're fluent in? Probably not, unless you’ll be required to use them in your finance role. Does a business school admissions committee member understand (or care about) all the technical nuances of that product you launched? No again.
It’s one thing to have great ideas and soft skills, impressive professional experiences and job titles, time in leadership roles, and meaningful accomplishments. Those phenomena are between you and yourself. But when your task is to communicate those things to other people, you need to think about the rules of good communication.
Yes, you need communication skills and a dash of strategic thinking to take your generic resume and let those transferable skills and extracurricular activities shine forth in… wait for it… a well-crafted resume.
It would serve you well to think about how the world of knowledge and experience you have overlaps with each and every other person’s world of knowledge and experience by only a tiny percent, as this diagram suggests.
You are a universe unto yourself, and what you have in common with everyone else is actually less than you might think if you really look at it. When it comes to expressing yourself, it’s both a privilege and a responsibility to make sure you are understood by others – especially those who might admit you to their program or give you a job.
It takes two to tango. This means you need to think about who you are speaking to (or writing for) when you craft your resume. You need to think about the resume audience. (This advice has implications for every single form of communication, by the way. Even when introducing yourself at networking events, these concepts can come in handy.)
But as far as well-crafted resumes go, the two key principles to keep in mind are:
The High School Test is a failsafe way to ensure that the content of your resume bullets will land with any reader – no matter whose desk your resume lands on, how sharp their analytical skills are, or what their thoughts are on extracurricular activities!
Your resume will pass the High School Test if an intelligent high schooler with no specific training or relevant skills in your industry or field of study could understand every word on it AND the meaning and significance behind each and every achievement it lists.
To achieve this level of resume readability, omit the names of software systems, analytical frameworks, protocols, and the specific words your firm uses for processes that no one else knows.
Let’s look at some examples of High School Test fails and passes. The following examples aren’t necessarily complete bullets (that’s not the point just yet), but pay attention to how easy – or not – the content is to understand.
See how any high schooler can understand what video streaming is, whereas “NTY” is anyone’s guess?
Look at how much unnecessary verbiage we removed to turn this into something a high school student could grasp!!
Audit Command Language (above) is jargon that adds no meaning to the bullet. Get rid of those highly technical, specialized terms, and replace them with general concepts anyone can understand – because that is all they will “need to know” to comprehend the scope and scale of the accomplishment.
If the reader is alienated by your use of jargon and your inability to communicate yourself in terms that anyone can understand, you won’t have the chance to impress them with what you have achieved.
Much like resume formatting, think of your resume vocabulary as a kind of gateway to the real substance – the results – housed in your resume. On both counts, you want that gate to be wiiiiide open. Think of things like technical jargon, industry-specific terminology, and obsolete or incorrect phrasing as the bars of a closed gate. They prevent your reader from reaching exactly what it is you want them to get and make them feel. Clear, concise language and universal terms, on the other hand, invite your reader to appreciate all the high points of your professional and personal record.
That’s it for the High School Test, folks!! To keep the Resume Protocol pointers going, read all about how to make your resume bullets meaningful with our CEO Test – that’s where the art of the bullet really gets real.
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